Logo and Branding – Academic Mechanic

Academic Mechanic is a copy editing service for professors, educators, and other academic professionals in higher education. I had a lot of fun playing with the idea of a name patch that one might see on a mechanic’s uniform, as well as using a wrench as part of the typography. I also got to strategize with Jordan (the lead editor) on what kinds of items would be of most use in the kind of work they do. We decided that in addition to the logo, a business card and stationary would be best.


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